Fair. Balanced. American.

Tuesday, January 12, 2010

Martha Coakley's negative ads

Might help motivate a sleepy Democratic base to vote. But they may not work at all on these folks:
But Brown is getting 15% of the Obama vote, better than the 12% McDonnell got in Virgina, and that's why he's in such a strong position right now. Who are these Obama voters going for Brown? Mostly white independents who seem unhappy with the Democratic Party across the board right now. Despite having voted for him they now give Obama just a 25% approval rating. Only 11% of them have a favorable opinion of Congressional Democrats. And they give Deval Patrick only 8% approval. The Democratic brand is not doing well with these folks across the board. [...]

Even among people planning to vote for Brown 39% have an unfavorable opinion of Congressional Republicans to just 38% favorable. We're seeing this in a lot of our polling right now- people hate the GOP but that's not rubbing off as much as you would expect on the party's candidates. Figuring out a way to have voters make that connection more is going to be critical not just in this race but for Democrats across the board in the fall.

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