Fair. Balanced. American.

Sunday, October 18, 2009

Bono

He's one smart politician. By defending the President's Nobel, he calls him on his promise to support the Millenium Development Goals. As a superstar, he understands branding and image better than most politicians. That's why he recognizes and sums up the moment of opportunity so well: "Rebrand, restart, reboot." A sharp piece in more than one way.

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