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Tuesday, October 06, 2009

Apple makes waves

The blogosphere is still kvetching over the removal of a pro-healthcare iPhone app. Meanwhile, however, the world's closest equivalent to Wonka Corp. has the U.S. Chamber of Commerce reeling after its abrupt resignation over the Republican, anti-healthcare consortium's position against environmentalism.

On Monday, Apple announced it was leaving the chamber in protest of statements recently made against the Environmental Protection Agency's efforts to limit greenhouse gases. The chamber recently threatened litigation if the EPA enacts such regulations; it would rather see Congress set policy through legislation.

In his letter, Donohue also reportedly criticized the leading proposal to limit greenhouse gas emissions that is currently in the U.S. Congress. He said that the government plan "will cause Americans to lose their jobs and shift greenhouse-gas emissions overseas, negating potential climate benefits."

In its own letter Monday, Apple noted that it has worked hard to reduce greenhouse gas emissions at its facilities, and is also designing more energy-efficient consumer products. Catherine A. Novelli, vice president of Worldwide Government Affairs for the company, said the work has been done without any mandates from the government because "it is the right thing to do."

"We would prefer that the Chamber take a more progressive stance on this critical issue and play a constructive role in addressing the climate crisis," Novelli said. "However, because the Chamber's position differs so sharply with Apple's, we have decided to resign our membership effective immediately."

Meanwhile, the company has accomplished what seemed impossible. It is actually increasing its already dominant marketshare in the MP3 player and phone market despite selling more expensive products.

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