JUSIPER

 
$4 billion for tap water

Posted by Sini

Truth in labeling won't matter. People are fool enough to buy it anyway.

Pepsi-Cola announced Friday that the labels of its Aquafina brand bottled water will be changed to make it clear the product is tap water.

The new bottles will say, "The Aquafina in this bottle is purified water that originates from a public water source," or something similar, Pepsi-Cola North America spokeswoman Nicole Bradley told CNN.

Pepsi will change current labels on water bottles to say the water comes from a public water source.

The bottles are currently labeled: "Bottled at the source P.W.S." Americans spent about $2.17 billion on Aquafina last year, according to Beverage Digest, an independent company that tracks the global beverage industry. The U.S. bottled water business in 2006 totaled roughly $15 billion, it said. [...]

Coca-Cola does not have plans to change the labeling on its Dasani brand bottled water, a company spokesman told CNN, despite the fact the water also comes from a public water supply.

Dasani's U.S. sales totaled approximately $1.89 billion in 2006, according to Beverage Digest calculations.

8:42 PM |